Penheu (Bella) Ly

Bella is passionate about creating change for the society around her through strategy, storytelling, and meaningful communication. It is about understanding people and creating connections that inspire engagement and action.

As a Marketing Lead with TEDxLakeheadU, she helps amplify ideas worth sharing by shaping the event’s digital presence and storytelling. Her interest lies in how thoughtful messaging, audience insight, and creative strategy can work together to strengthen a brand’s voice and reach. With a strong curiosity for innovation and human-centered communication, Bella strives to develop ideas and campaigns that not only capture attention but also create lasting impact. She is motivated by the opportunity to support platforms, unlock the voices, encourage new perspectives, and the power of ideas to inspire change to bring it to life. She is aiming to build a messagae that resonate with people on a deeper level.

To Bella, marketing is not just about attracting attention; it is about connecting ideas with people, creating moments of inspiration, and helping ideas grow into movements that shape communities and perspectives for better outcomes.